When I sat down to write Little Shepherd, I didn’t give much thought to how I would promote it. God placed the idea on my heart and I ran with it. With His guidance and some research, I found an interested publisher.
As a virtual book tour coordinator, I knew I would promote Little Shepherd online using this method, but what about locally? The public library wasn’t interested in carrying the book. The bookstore in town didn’t hold book signings in the months following my book’s release. My initial disappointment led me to my knees to pray for guidance.
Church and craft fairs brought in some sales. My church family was more than generous, too. But the most powerful promotion method turned out to be word of mouth. I volunteered in our school libraries with other moms. The obvious question “What do you do for a living?” inevitably came up. After holding free writing workshops in our schools, students mentioned my name to their parents. I couldn’t talk much about my book or read from it, but the kids met an author and it touched them. On the night of Open House, one of the kids even pointed to me in the hallway and said to his mother, “That’s Sarah’s mom. She’s an author.”
There are Christians in our communities looking for books that teach and honor the values they believe in. We just need to find them.
Cheryl Malandrinos is a freelance writer, children’s author and editor. Her first children’s book, Little Shepherd, was released in August 2010 by Guardian Angel Publishing. She is a member of the SCBWI, a book reviewer, and blogger. Cheryl also writes under the name of C. C. Gevry. Ms. Malandrinos lives in Western Massachusetts with her husband and two children. She also has a son who is married.
Visit Cheryl online at http://ccmalandrinos.com/