Marketing a book can be overwhelming! Planning social media posts, website updates, blog posts, mail campaigns, book signings, and speaking engagements can cause an author’s head to spin. And then, there is that next book to write. . . all. at. the. same. time.
How can an author cover all the bases of marketing?
- Start with a list of the marketing that you would like to do. If you are not sure what things to include, consult one of the many reputable books on the topic or talk with a seasoned author.
- Create a game plan. Grab a calendar and pencil in the things that you want to accomplish. For example, if posting on Facebook is a daily goal, write that in each day’s block.
- Don’t get sidetracked. For example, if you plan to create a Pinterest board highlighting the kind of clothing worn by the characters in your book, don’t get sidetracked looking for great recipes for dinner. Stay on track.
- Remember that little things add up. Staying the course on your marketing plan, doing a little each day as planned will grow into a well-developed outreach to your readers over time.
What would you add to the list? How have you used a calendar to map out your marketing efforts?
Carol McAdams Moore writes for children and youth in the general and Christian markets. Learn more about Carol and her tween devos: Dare U 2 Open This Book – draw it, write it, dare 2 live it – 90 devotions and Just Sayin’ – write ‘em, draw ‘em, hide ‘em in your heart at carolmcadamsmoore.com.