Easy Video Tool for Social Media

by Ava Pennington

Ever feel like Sisyphos? In Greek mythology, the gods punished Sisyphos for his greed and deceit by assigning an impossible task. He had to roll a huge boulder up a hill, only to have it roll back down when it reached near the top. And he had to do it for eternity.

social media

Gaining traction for social media author pages often feels like a Sisyphean ordeal. Just when we think we’ve reached our goal—whether deciphering Facebook algorithms or reaching a new level of followers—the standards change. The proverbial boulder rolls back down the hill and we have to start again.

For example, first we needed engaging posts. Then we were told the posts needed images. Now the experts tell us static images are not enough. Videos are the way to engage our followers.

Social videos can do more than entertain. They can educate, tell a story, promote an event, highlight a testimonial, or provide a summary of your publications.

Still, many of us lack the time, money, or technical know-how to create engaging videos week after week, myself included. But I recently discovered Lumen5, a free app (there’s also a paid version with additional features) that enables me to create video stories with ease from my blog posts.

The first week I tried Lumen5, my Facebook engagement statistics achieved a significant increase. Weekly reach jumped 288%–from 861 to 3.35K. By the 3rd week, my weekly reach jumped to 5.8K. People engaged increased 164%, from 100 to 264 and then to 645. Even my Page “likes” increased. People I did not know shared the post and then became followers. All in the first 3 weeks! And that trend continued with subsequent video posts.

Using Lumen5 is easy, even for a non-techy like me:

  1. I uploaded my blog link (or you can copy and paste your content from Word):


  1. Select a format by clicking on one of the three options. I chose landscape…

Lumen5 format

  1. …And click on a theme:

Lumen5 themes

  1. Then I scrolled through the content and clicked on the significant sentences I wanted included in the video. Each time you click on a new sentence, it’s automatically paired with a new suggested visual slide.

Lumen5 content

  1. I went back and swapped out some of the photos for ones that were a better match. Click on Media and choose a different suggested image or use the search feature for more suggestions. Or upload your own photo.

Lumen5 photos

  1. You can also edit the text, reposition the text on the image, and highlight particular words for emphasis:

Lumen5 edits

  1. Then choose music to accompany your video. I chose a calm selection to fit my content.

Lumen5 music

  1. Finally, preview your video.

Lumen5 preview

  1. You can always go back to edit it further before you select Finish.

Lumen5 finalize


Here’s the final result:

Give it a try! Then share a link to your results in the comments!

(Note: this post first appeared on Blogging Bistro.)

Ava Pennington is thoroughly enjoying her second career as an author, teacher, and speaker.

She moved from New York to Florida, leaving a twenty-year corporate career as a Human Resources executive. But don’t call her retired! She now teaches a weekly, interdenominational Bible Study Fellowship (BSF) class of 300+ women from September through May.

Of course, Ava writes. She has written for organizations such as Focus on the Family, Christianity Today, and Haven Ministries. She has also been published in 30+ anthologies, including 25 Chicken Soup for the Soul books.

Her book, Daily Reflections on the Names of God: A Devotional, is published by Revell Books and endorsed by Kay Arthur, founder of Precepts International.

Ava has also co-authored two children’s picture books, Do You Love Me More? and Will I See You Today?

If you’re looking for a speaker, she delights in challenging audiences with relevant, enjoyable presentations.

For more information, please visit www.AvaWrites.com.

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8 thoughts on “Easy Video Tool for Social Media

    • Jean – I use both a laptop and an Android phone, and was able to download it for both.
      Did you Google: Lumen5 ?
      When it comes up on my phone, it offers the option of paid membership or “Sign up for free.”

      • It’s easy to use. My blog posts are not heavy with photos, so I probably won’t use it all the time. But I’m enjoying it.

        Also, I write for children, so I had to locate a lot of phots myself. But I just saved them to my laptop. I also figured out how to transfer all of my WordPress media to Lumen5. That gave me lots of photos to work with.

        Thanks for the info!