How to Survive the Sinking of the S.S. CHRISTIAN MARKET

Image from Pexels by Johannes Plenio

 

The high seas of the writing industry are tumultuous at best with raging competition and a strong current of marketing demands. Within the last few years, one of these waves has taken the Christian fiction market to a low. As a result, publishing houses are merging or narrowing their acquisition criteria, Christian brick and mortar stores like LifeWay are closing, and self-publishing is becoming all too tempting.

But don’t fear, fellow Christian writers! We have the ultimate Life Preserver. Yes, it’s Jesus! With a few simple truths to remember, He will help us refocus in order to navigate even the bleakest of waters.

Truth #1: Remember Who called you.

While we are all different, a common theme among us faith-based writers is the belief that God called us to write. After all, He gave us the skill, the desire, and the message to do so. While that calling doesn’t give us the liberty to do whatever we want with it, we can be certain that God wants us where we are until told otherwise.

And while we’re trusting in The One Who called, we can focus on constantly learning and producing quality work. Jesus understands the obstacles we’ve faced to get where we are, and He will see us through the obstacles heading our way.

Truth #2 Remember the Why

If we believe we’ve been called, we should also believe in the reason we’ve been called. God has cultivated in us His wisdom and His message and we have been charged to reveal it the best way we know how, creatively.

We have a genre, a target audience, and a need that have a special place in our heart. If you’re reading this, that audience might be YA, MG, or children’s books. If you’re like me, the needs of emerging adults inspire your writing. We long to make a positive impact in the lives of our readers and one that goes deeper than just a good story. Let the ‘Why’ be a driving force in your work even if the vehicle changes from time to time.

Truth #3 Remember the Priority

As Christian writers, we don’t just spill words on a page just because. Writing not only scratches that inner itch, but it also helps us communicate to a world that will always need someone to point them to the truth of Jesus. Though the market may seem low, I believe the spiritual demand is at an all-time high. The world is consumed with entertainment for entertainment’s sake. The next generation is growing up with fewer morals, fewer role models, and fewer reasons to be close to Jesus. If we use our words to entertain, educate, and encourage people for Jesus’s sake, we will be providing a worth that cannot be matched.

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When you feel lost in the sea of rejections, when you can’t keep up with the new tide of trends, or when the culture drowns your ambitions, you know what to do. Let the culture and the industry do what they do, ebb and flow as always. Fix your eyes on Jesus, The One Who calms the sea, and He will make sure you stay above water.


Leah Jordan Meahl writes Christian fiction and nonfiction for new adults. Click here to learn more.


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