Benefits of Growing Your Email Distribution List

by Ava Pennington

Platform. We hear it so often we want to scream, “Enough, already!” Yes, we know we need a growing platform. It’s why we spend hours on social media, trying to grow our lists of friends on Facebook, followers on Twitter and Instagram. And it’s why we wrack our brain attempting to come up with clever […]

Do You Live With Expectations or Expectancy?

by Ava Pennington

Have you recently experienced frustration? Plans didn’t go your way? Maybe that meeting with your dream agent didn’t go well. Or the pub committee declined your project, despite enthusiastic championing by the acquisitions editor. Maybe you planned a full day of writing while the kids were in school, only to have your third-grader come down […]

Classic Keys for Writing for Children

by Ava Pennington

If you’re like me, you probably have bookshelves crammed with books. Too many to keep and too precious to give away. As I look through my bookcases, I enjoy finding a long-forgotten treasure. Even better, on occasion I’ll make a new discovery—a book that made it onto the shelf without being read. I recently came […]

What Makes You Special?

by Ava Pennington

Who are you? How do you identify yourself? We might identify ourselves by name, family, where we live, what we do, our physical attributes…and that’s just the beginning. Does this list describe who we really are? The world defines being special in terms of physical beauty, talent, status, and wealth. Problem is, all those things […]

6 Social Media Tips That Make a Difference

by Ava Pennington

Authors are constantly striving to grow their platform. If you’re on social media, you’re working to increase followers. But if you have hundreds or even thousands of followers, what’s the point if they don’t stop to read your posts? The real goal is active interaction. Are your followers interested in what you have to say? […]

Easy Video Tool for Social Media

by Ava Pennington

Ever feel like Sisyphos? In Greek mythology, the gods punished Sisyphos for his greed and deceit by assigning an impossible task. He had to roll a huge boulder up a hill, only to have it roll back down when it reached near the top. And he had to do it for eternity. Gaining traction for […]

social media

Light in the Darkness

by Ava Pennington

I’m usually an optimistic person, but lately it’s become more and more difficult for me to muster optimism as I read the newspaper or watch the evening news. Even my Facebook and Twitter feeds are not immune to the avalanche of bad news. Headlines and links are posted in real time as the events occur—the […]