6 Social Media Tips That Make a Difference

by Ava Pennington

Authors are constantly striving to grow their platform. If you’re on social media, you’re working to increase followers. But if you have hundreds or even thousands of followers, what’s the point if they don’t stop to read your posts? The real goal is active interaction. Are your followers interested in what you have to say? […]

Easy Video Tool for Social Media

by Ava Pennington

Ever feel like Sisyphos? In Greek mythology, the gods punished Sisyphos for his greed and deceit by assigning an impossible task. He had to roll a huge boulder up a hill, only to have it roll back down when it reached near the top. And he had to do it for eternity. Gaining traction for […]

social media

Speaker Spotlight: Tessa Emily Hall’s “Create and Maintain a Blog to Build a Readership”

Headshot of Tessa Emily HallTessa Emily Hall says that aspiring authors should have an online platform before they begin pitching to agents and editors. But how is it possible to build a readership before releasing a book?

In her workshop “Create and Maintain a Blog to Build Readership,” Tessa will help writers of fiction and nonfiction understand the basics of blogging and its multiple benefits. She’ll also share mistakes and lessons she’s learned through 7+ years of writing her award-winning blog, Christ Is Write. By the end of this workshop, you should be ready to create a blog that will establish your brand and target your core readership—both of which will play key roles in building your online platform.

Tessa, an author and literary agent, made her literary debut as a teen novelist and has since built her profile to include numerous articles, school and conference presentations, a blog, and associate agent status with Hartline Literary Agency. At Write2Ignite 2017, she connected with many of our junior writers, and the Team is delighted to bring her back as a keynote speaker and workshop presenter.

You can connect with Tessa on her blogmailing list, social media (@tessaemilyhall), and website: TessaEmilyHall.com.

How to Host a Virtual Book Launch Party

by Ava Pennington

Last month I talked about how to plan a physical book launch party. This month, let’s discuss how to host a virtual (online) book launch party using social media. You can plan a virtual party in place of a physical party, especially if finances are tight. Or your virtual launch can be in addition to a […]

Speaker Spotlight: Tony Snipes Applies Corporate Principles to Writing Entrepreneurship

Tony Snipes, originator of Art Lessons from God, combined experience in media, sales, and digital communication with his Christian faith and artistic talent as an illustrator to develop an income-producing model for artists, writers, and others engaged in creating artistic works, media, and events. At W2I 2018, his workshop will help writers (and illustrators) apply what he calls “Corporate America” principles to the necessary business that writers and other creators of art must navigate in publishing and marketing their work.

Tony says, “I believe it’s not a coincidence this year’s Write2Ignite Conference is taking place in September . . . the same time many corporate businesses map out the success of their upcoming year.

“For over a decade I’ve worked within the multimedia Broadcast and News publishing industry, creating, launching and managing roadmaps for the companies’ success.”

He identifies “5 basic strategies” that writers, vocalists, designers, artists, or other creative individuals “can apply to their own project, ministry or business . . . in less than 24 hours.”

Tony Snipes is an illustrator, writer, consultant, and speaker. Drawing on his experiences in media, internet marketing, and sales, he applies his passion for arts to help “Creatives” develop their own business and marketing strategy, nurture their creative inspiration and abilities, and engage the culture.

Connect with Tony at his blog, Art Lessons from God, or on Facebook. You can also find him on Instagram, and you can check out his art at Portsmouth Aeroshipbuilding Co.

Host a Book Launch Party!

by Ava Pennington

You’ve done it. You’ve published a book. Now comes the hard part. Marketing. You’ll be posting, tweeting, blogging, and talking about your book to anyone who’ll listen. But have you considered planning a party? A book launch party will create buzz for your book, give your friends a chance to celebrate with you, and may […]

book launch

Author Interviews II: Laurie Gifford Adams Shares on Self-Publishing

Second in the W2I series on authors' self-publishing experiences by Deborah DeCiantis

Laurie Gifford Adams began writing young adult novels during her career as an educator. Adams is the author of Finding Atticus, www.RUinDanger, Over the Edge, and Before I Knew. A former Prattsburg (NY) High School schoolmate of W2I Team member Darcy Hendrick, Adams has agreed to share her self-publishing experiences for our informational series of […]