You should be purposeful about creating your author brand. Consistency in your brand — the way you appear to others — brings a level of professionalism, quality and even trustworthiness to book buyers.
Join me below as I take you through the motions of creating both on Canva.
I overthink everything. But I knew that Cindy Lynn Sawyer, Wannabe Author of Several Genres, just would not be an appropriate branding title or tagline. As a journalist-turned-marketer-turned-aspiring author, I am diverse in my writing skills. But how do I harness this tangled web of ideas and genres and messaging to create a beautiful, focused…
Marketing Doesn’t Have to be a Hard Sell I’m sure I’m not the only person to see subject lines like these in my email inbox: Check this out!Sale!New discounts!New Prices!Get it now!Order now! I didn’t ask for them. I don’t want them. Still, they show up, dozens and dozens each day. Annoying at best,…
Struggling with building your author platform? Here are a few simple steps to help you get started.
It's my 2nd book birthday! I can't believe The Heart Changer debuted with Ambassador International on April 26th, 2019. Looking back, my book launch was a busy but rewarding time. Knowing I needed to continue marketing (not always easy for me), I am repurposing my launch images to be used this month to celebrate The…
Examining 6 common mistakes authors make in trying to grow their email list. How many of these are you guilty of?
How do you develop your Instagram presence and draw followers? Today I will share more tips about using your bio, images and hashtags to their best advantage.
As social media reach becomes more restricted, how can authors reach their readers? Develop an email list!
Social media can be intimidating, especially for a new or pre-published author. There are so many options — so how do we choose?