5 Ways to Practice Good Literary Citizenship

What does is mean for a writer to practice good literary citizenship and why is it important?

Your Author Brand, Part 2: Nailing Your Style Guide

You should be purposeful about creating your author brand. Consistency in your brand — the way you appear to others — brings a level of professionalism, quality and even trustworthiness to book buyers.

Creating Images for Your Author’s Platform

Join me below as I take you through the motions of creating both on Canva.

Your Author Brand, Part 1: Nailing Your Focus

I overthink everything. But I knew that Cindy Lynn Sawyer, Wannabe Author of Several Genres, just would not be an appropriate branding title or tagline. As a journalist-turned-marketer-turned-aspiring author, I am diverse in my writing skills. But how do I harness this tangled web of ideas and genres and messaging to create a beautiful, focused…

Marketing Doesn’t Have to be a Hard Sell


  Marketing Doesn’t Have to be a Hard Sell I’m sure I’m not the only person to see subject lines like these in my email inbox: Check this out!Sale!New discounts!New Prices!Get it now!Order now! I didn’t ask for them. I don’t want them. Still, they show up, dozens and dozens each day. Annoying at best,…

The 2021 Author Platform: Back to Basics by Cindy Lynn Sawyer

2021 Author Platform

Struggling with building your author platform? Here are a few simple steps to help you get started.

Making Images for Book Marketing

The Heart Changer by Jarm Del Boccio

It's my 2nd book birthday! I can't believe The Heart Changer debuted with Ambassador International on April 26th, 2019. Looking back, my book launch was a busy but rewarding time. Knowing I needed to continue marketing (not always easy for me), I am repurposing my launch images to be used this month to celebrate The…

6 Common Mistakes in Building Your Email List

Email marketing

Examining 6 common mistakes authors make in trying to grow their email list. How many of these are you guilty of?

Using Instagram as an Author’s Platform, Part 2

Instagram for Writers: Part 2

How do you develop your Instagram presence and draw followers? Today I will share more tips about using your bio, images and hashtags to their best advantage.

Spread the News in a Newsletter


As social media reach becomes more restricted, how can authors reach their readers? Develop an email list!

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