Your Author Brand, Part 1: Nailing Your Focus

I overthink everything. But I knew that Cindy Lynn Sawyer, Wannabe Author of Several Genres, just would not be an appropriate branding title or tagline. As a journalist-turned-marketer-turned-aspiring author, I am diverse in my writing skills. But how do I harness this tangled web of ideas and genres and messaging to create a beautiful, focused…

Marketing Doesn’t Have to be a Hard Sell

Marketing

  Marketing Doesn’t Have to be a Hard Sell I’m sure I’m not the only person to see subject lines like these in my email inbox: Check this out!Sale!New discounts!New Prices!Get it now!Order now! I didn’t ask for them. I don’t want them. Still, they show up, dozens and dozens each day. Annoying at best,…

Making Images for Book Marketing

The Heart Changer by Jarm Del Boccio

It's my 2nd book birthday! I can't believe The Heart Changer debuted with Ambassador International on April 26th, 2019. Looking back, my book launch was a busy but rewarding time. Knowing I needed to continue marketing (not always easy for me), I am repurposing my launch images to be used this month to celebrate The…