Grow Your Writing Skills — Part II

In an effort to grow my copywriting skills, I took Ian Lurie’s LinkedIn Learning course “Learning to Write Marketing Copy.” He broke copywriting down into four easy steps: create a plan, free write, write your first draft, and polish your writing. While the course focused specifically on writing marketing copy, I’ve been able to apply his…

How Roundups Build Credibility

What does herding cattle have to do with writing? Surprisingly, more than you might expect. Both jobs require skill, stamina, and a willingness to get dusty and weary pursuing your goal. It also shows the value of rounding related things up into one place. That’s the aspect we’re going to explore today.  Roundups abound in…

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