Your Author Brand, Part 2: Nailing Your Style Guide

You should be purposeful about creating your author brand. Consistency in your brand — the way you appear to others — brings a level of professionalism, quality and even trustworthiness to book buyers.

Your Author Brand, Part 1: Nailing Your Focus

I overthink everything. But I knew that Cindy Lynn Sawyer, Wannabe Author of Several Genres, just would not be an appropriate branding title or tagline. As a journalist-turned-marketer-turned-aspiring author, I am diverse in my writing skills. But how do I harness this tangled web of ideas and genres and messaging to create a beautiful, focused…

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