As authors, we are expected to wear several hats: writer, researcher, investigator, interviewer, blogger, marketer, to name a few. Some of us are good at the writing and researching. But the other “hats,” especially marketing, can be challenging. Many publishers also...
marketing
My Favorite Self-Publishing Tools by Erin Greneaux
My favorite aspect of the self-publishing process is that I coordinate every aspect of the process from the initial idea to the printed book in my readers’ hands! And the most challenging part of self-publishing is…coordinating every aspect of the process from idea to...
5 Ways to Practice Good Literary Citizenship
What does is mean for a writer to practice good literary citizenship and why is it important?
Your Author Brand, Part 2: Nailing Your Style Guide
You should be purposeful about creating your author brand. Consistency in your brand — the way you appear to others — brings a level of professionalism, quality and even trustworthiness to book buyers.
Five Reasons That A Not-Yet Published Author Should Use Social Media- By Guest Blogger, Mindy Baker
5 reasons to use social media BEFORE you publish your book.
Creating Images for Your Author’s Platform
Join me below as I take you through the motions of creating both on Canva.
Your Author Brand, Part 1: Nailing Your Focus
I overthink everything. But I knew that Cindy Lynn Sawyer, Wannabe Author of Several Genres, just would not be an appropriate branding title or tagline. As a journalist-turned-marketer-turned-aspiring author, I am diverse in my writing skills. But how do I harness...
Marketing Doesn’t Have to be a Hard Sell
Marketing Doesn’t Have to be a Hard Sell I’m sure I’m not the only person to see subject lines like these in my email inbox: Check this out! Sale! New discounts! New Prices! Get it now! Order now! I didn’t ask for them. I don’t want them. Still, they show up,...
The 2021 Author Platform: Back to Basics by Cindy Lynn Sawyer
Struggling with building your author platform? Here are a few simple steps to help you get started.
Making Images for Book Marketing
It's my 2nd book birthday! I can't believe The Heart Changer debuted with Ambassador International on April 26th, 2019. Looking back, my book launch was a busy but rewarding time. Knowing I needed to continue marketing (not always easy for me), I am repurposing my...
6 Common Mistakes in Building Your Email List
Examining 6 common mistakes authors make in trying to grow their email list. How many of these are you guilty of?
Using Instagram as an Author’s Platform, Part 2
How do you develop your Instagram presence and draw followers? Today I will share more tips about using your bio, images and hashtags to their best advantage.
Spread the News in a Newsletter
As social media reach becomes more restricted, how can authors reach their readers? Develop an email list!
Using Instagram as an Author’s Platform by Jarm Del Boccio
Social media can be intimidating, especially for a new or pre-published author. There are so many options — so how do we choose?
Grateful Marketing: Saying Thank You
Looking for marketing ideas for your book(s)? Whether it’s a new release or a backlist title, here’s an idea to help market your book that fits perfectly in this month of thanksgiving. And no worries about learning a new skill. This is something we all learned in...
Create Free and Easy Lumen5 Videos For Social Media by Ava Pennington
Create Free and Easy Videos for Social Media Using Lumen5 videos (Note: This is an update of a previous Write2Ignite post.) Ever feel like Sisyphus? In Greek mythology, the gods punished Sisyphus for his greed and deceit by assigning an impossible task. They required...
Why I’m excited for the Writing Fiction Master Class (and why you should be too)! by Jean Hall
Write2Ignite’s Writing Fiction Master Class is coming up Sept. 19! In just two weeks, author Joyce Moyer Hostetter will be presenting three sessions to help attendees learn more about fiction writing. Plus, the Write2Ignite team will be leading three workshops to help...
Combat!- Part II
"In the Christian life, one fact is crystal clear: we are at war. It involves every Christian—and collectively the entire Church—and it is a holy war. It does not involve physical combat; it is against spiritual enemies. It is a hard-fought war, demanding everything a...
CONTENTMENT: MY Writerly Word for 2020
This past year was a difficult one for me. Due to our financial situation, we have not been able to travel, which has always been my go-to for inspiration. A new destination has the ability to shake up my brain cells and send them in a new direction, but this...
Grow Your Writing Skills — Part I
In an effort to grow my copywriting skills, I took Ian Lurie’s LinkedIn Learning course “ Learning to Write Marketing Copy .” He broke copywriting down into four easy steps: create a plan, free write, write your first draft, and polish your writing. While the course...
5 Things Journalism School Taught Me About Writing
I graduated in May of 2019 with a Bachelor of Science in Journalism and immediately transitioned into a career in marketing. I’m still learning the ropes of copywriting, but many of the principles I learned in journalism school apply to both copywriting and creative...
The Minimalist Writer
As a writer, I can get caught up in FOMO: Fear Of Missing Out. Each time a new blog post or newsletter alerts me of a webinar I must attend, a book I should be reading, or a social media task I need to engage in, I get panicky. Which is the most important? What if I...
How Write2Ignite is Unique
Most of you know that Write2Ignite is a conference to equip adult and teen writers of Christian-worldview literature for children and young adults. But what else does W2I provide?[spacer height="20px"] One-on-One Consultations Some conferences charge to schedule a...
The Finishing Touch
Here's a sneak peek at conference presenters with descriptions in their own words. We'll be posting a teaser page each Monday. To register, visit: https://write2ignite.com/registration-2019/ Vijaya Bodach - Writing a Book that’s Controversial Come to...
It’s Not Self-Promotion
I was excited when my first book, Daily Reflections on the Names of God, was published several years ago. But my delight at the release of this project was tempered by the need to market it through a website, blog posts, newsletters, Facebook author page, Twitter,...
Looking for an Afternoon Pick-Me-Up? **PLUS A GIVEAWAY**
Here's a sneak peek at conference presenters with descriptions in their own words. We'll be posting a teaser page each Monday. You still have time to take advantage of the Early Bird Discount. To register, visit: https://write2ignite.com/registration-2019/ Kim...
You’ll Love These Rise and Shine Workshops AND A GIVEAWAY
Here's a sneak peek at conference presenters with descriptions in their own words. We'll be posting a teaser page each Monday. You still have time to take advantage of the Early Bird Discount. Visit: https://write2ignite.com/registration-2019/ Tessa Emily Hall - How...
Finally Friday AND TWO GIVEAWAYS!
Here's a sneak peek at conference presenters with descriptions in their own words. We'll be posting a teaser page each Monday. You still have time to take advantage of the Early Bird Discount. Visit: https://write2ignite.com/registration-2019/ Tony Snipes - 5 MORE...
7 Ways to Write More Effectively for Ministry on the Web
Please welcome Deanna Kustas, our guest blogger today. How many times have heard the saying, “It’s not just what you say, but how you say it”? Words matter. Writing a great story matters. But how you share a story will change depending on where you are telling it...
Catching Teen Readers & Writers Through Instagram
Today we welcome guest blogger Maddy Wilson, Write2Ignite's new social media adviser specializing in Instagram. Instagram, in my humble opinion, is one of the easiest and most accessible ways to access a teenage audience. But upon first glance, if you haven’t grown up...
Benefits of Growing Your Email Distribution List
Platform. We hear it so often we want to scream, “Enough, already!” Yes, we know we need a growing platform. It’s why we spend hours on social media, trying to grow our lists of friends on Facebook, followers on Twitter and Instagram. And it’s why we wrack our brain...
An Inside Look at Great Greenvillage
Please welcome Guest Blogger Courtney Madeira as she shares her journey into creating The Great Greenvillage. Before The Great Greenvillage [spacer height="20px"] Everything in my life has been about devising a thorough plan and then systematically following that plan...
Part IV of “How to Lose an Editor in 10 Ways” BELIEVE YOU ARE PERFECT
Whew! There’s a lot to learn when you’re striving for rejection. Here is your last round of ideas to help you to master the art of losing an editor in ten ways. [spacer height="20px"] Way 8: Don’t Edit Your Work No one’s work is perfect. So, to seal a rejection of...
Meet New W2I Team Member- Tony Snipes!
Although he's an i llustrator at heart, Tony has always found himself helping creative people reach audiences and engage the public. For more than 20 years Tony has carried out this calling professionally for newspapers, TV and now Christian radio, helping each...
BOUND by Vijaya Bodach
Disclaimer: Although we support this book because it is strongly pro-life and addresses several serious issues, the main character in Bound occasionally uses language that some Christians might find offensive. Within the first pages of Bound by Vijaya Bodach, the...
6 Social Media Tips That Make a Difference
Authors are constantly striving to grow their platform. If you’re on social media, you’re working to increase followers. But if you have hundreds or even thousands of followers, what’s the point if they don’t stop to read your posts? The real goal is active...
Easy Video Tool for Social Media
Ever feel like Sisyphos? In Greek mythology, the gods punished Sisyphos for his greed and deceit by assigning an impossible task. He had to roll a huge boulder up a hill, only to have it roll back down when it reached near the top. And he had to do it for eternity....
How to Host a Virtual Book Launch Party
Last month I talked about how to plan a physical book launch party. This month, let’s discuss how to host a virtual (online) book launch party using social media. You can plan a virtual party in place of a physical party, especially if finances are tight. Or your...
Host a Book Launch Party!
You’ve done it. You’ve published a book. Now comes the hard part. Marketing. You’ll be posting, tweeting, blogging, and talking about your book to anyone who’ll listen. But have you considered planning a party? A book launch party will create buzz for your book, give...
Author Interviews II: Laurie Gifford Adams Shares on Self-Publishing
Laurie Gifford Adams began writing young adult novels during her career as an educator. Adams is the author of Finding Atticus, www.RUinDanger, Over the Edge, and Before I Knew. A former Prattsburg (NY) High School schoolmate of W2I Team member Darcy Hendrick, Adams...
Preparing for a Writers’ Conference
It's writers' conference season! The idea of attending a writing conference might be new and scary to you. It might be an annual event on your calendar, or you may be one of the seasoned professionals who presents at multiple conferences around the country each year....
Marketing Your Children’s Book
Marketing a book can be overwhelming! Planning social media posts, website updates, blog posts, mail campaigns, book signings, and speaking engagements can cause an author's head to spin. And then there's that next book to write. And all these tasks occur at the same...
The Dreaded Elevator Pitch
When I worked as a Human Resources executive, one of my responsibilities was to offer outplacement training---a fancy term for helping people who lost their jobs find new employment. Outplacement training included creating a resume, polishing interview skills, and...
Seven Things for Children’s Writers to Do
The week between Christmas and New Years is a special time of year. If you are an aspiring children's author, you may wonder how to best use this week. Christian authors focus on a variety of activities during Christmas week. The list is as varied as the individual...
Online Connections for Christian Children’s Authors
An aspiring author is sometimes in a quandary about what to do next. Perhaps, the would-be author sits at her computer and wonders what to do with her writing time that day. Several months ago, I posted a list of jump start ideas, Be an Author - Do One Thing. Let's...
Free Photos for Your Blog
You’ve written a terrific blog post. Next step is to scour the Internet for the right photo to accompany your post. But just as our writing is copyright-protected, so are many of the photos we find on the Internet. So where can you find appropriate photos that are...
Five Benefits of Attending a Christian Writer’s Conference
Have you ever considered attending a Christian writer's conference? Whether you're a first-time attendee, a published author, a presenter, or even the conference director, you'll leave blooming with these benefits. Fellowship: There's nothing like sitting in a room...
Little Things Mean A Lot
New year, new calendar. I love the potential of a brand new calendar, don’t you? All those pristine pages with their empty little boxes…well, they started out pristine when I unwrapped the cellophane. But they’re filling up quickly! As I look back on the past year, I...
Affirmation by the Numbers
I was nev er much of a numbers person. Words are more my thing. Lots and lots of words, if you ask my husband! Numbers . . . not so much. It’s one of the reasons I love to write. To be able to communicate using myriad combinations of a mere twenty-six letters is...






































