Benefits of Growing Your Email Distribution List

by Ava Pennington

Platform. We hear it so often we want to scream, “Enough, already!” Yes, we know we need a growing platform. It’s why we spend hours on social media, trying to grow our lists of friends on Facebook, followers on Twitter and Instagram. And it’s why we wrack our brain attempting to come up with clever […]

Easy Video Tool for Social Media

by Ava Pennington

Ever feel like Sisyphos? In Greek mythology, the gods punished Sisyphos for his greed and deceit by assigning an impossible task. He had to roll a huge boulder up a hill, only to have it roll back down when it reached near the top. And he had to do it for eternity. Gaining traction for […]

social media

Marketing Your Children’s Book

Four Ways to Use a Calendar

Marketing a book can be overwhelming! Planning social media posts, website updates, blog posts, mail campaigns, book signings, and speaking engagements can cause an author’s head to spin. And then there’s that next book to write. And all these tasks occur at the same time! How can you cover all the bases of marketing? Start with a list […]

Little Things Mean A Lot

New year, new calendar. I love the potential of a brand new calendar, don’t you? All those pristine pages with their empty little boxes…well, they started out pristine when I unwrapped the cellophane. But they’re filling up quickly! As I look back on the past year, I had so many thoughts about how to market […]

Affirmation by the Numbers

I was never much of a numbers person. Words are more my thing. Lots and lots of words, if you ask my husband! Numbers . . . not so much. It’s one of the reasons I love to write. To be able to communicate using myriad combinations of a mere twenty-six letters is nothing short of […]