Tag: understanding audience

10 Reflections from a New Author by Leah Jordan Meahl

February 17, 2020

  This past year has been a special one for the books (pun intended) because I published my first book! As you know, the process is anything but quick, but you can bet that the experience has been rich with lessons that will carry on into my future projects. My brief takeaways might just work … More 10 Reflections from a New Author by Leah Jordan Meahl

Grow Your Writing Skills — Part I

November 7, 2019

In an effort to grow my copywriting skills, I took Ian Lurie’s LinkedIn Learning course “Learning to Write Marketing Copy.” He broke copywriting down into four easy steps: create a plan, free write, write your first draft, and polish your writing. While the course focused specifically on writing marketing copy, I’ve been able to apply … More Grow Your Writing Skills — Part I