It’s Not Self-Promotion

by Ava Pennington

I was excited when my first book, Daily Reflections on the Names of God, was published several years ago. But my delight at the release of this project was tempered by the need to market it through a website, blog posts, newsletters, Facebook author page, Twitter, book signings, and other activities. A conversation with an […]

Benefits of Growing Your Email Distribution List

by Ava Pennington

Platform. We hear it so often we want to scream, “Enough, already!” Yes, we know we need a growing platform. It’s why we spend hours on social media, trying to grow our lists of friends on Facebook, followers on Twitter and Instagram. And it’s why we wrack our brain attempting to come up with clever […]

Classic Keys for Writing for Children

by Ava Pennington

If you’re like me, you probably have bookshelves crammed with books. Too many to keep and too precious to give away. As I look through my bookcases, I enjoy finding a long-forgotten treasure. Even better, on occasion I’ll make a new discovery—a book that made it onto the shelf without being read. I recently came […]

Easy Video Tool for Social Media

by Ava Pennington

Ever feel like Sisyphos? In Greek mythology, the gods punished Sisyphos for his greed and deceit by assigning an impossible task. He had to roll a huge boulder up a hill, only to have it roll back down when it reached near the top. And he had to do it for eternity. Gaining traction for […]

social media

Light in the Darkness

by Ava Pennington

I’m usually an optimistic person, but lately it’s become more and more difficult for me to muster optimism as I read the newspaper or watch the evening news. Even my Facebook and Twitter feeds are not immune to the avalanche of bad news. Headlines and links are posted in real time as the events occur—the […]

Why Do You Write?

by Ava Pennington

People often ask me why I write. I keep hearing that this is the worst possible time to enter the world of publishing. Book sales are at an all-time low, despite the fact that by some estimates, more than two million books are published annually worldwide. I also keep hearing that if you write because […]

Are You a Christian Writer?

by Ava Pennington

How is a Christian writer different from other writers? How is a Christian plumber different from other plumbers? How is a Christian salesperson different from other salespeople? Are you a Christian writer, a writer who writes for the Christian market, a Christian who writes for the Christian market, or a Christian who writes for the […]