Marketing a book can be overwhelming! Planning social media posts, website updates, blog posts, mail campaigns, book signings, and speaking engagements can cause an author’s head to spin. And then there’s that next book to write. And all these tasks occur at the same time!
How can you cover all the bases of marketing?
- Start with a list of the marketing tasks you’d like to do. If you’re not sure what things to include, consult one of the many reputable books on the topic or talk with a seasoned author.
- Create a game plan. Grab a calendar, and pencil in things that you want to accomplish. For example, if posting on Facebook is a daily goal, write that goal in each day’s block.
- Don’t get sidetracked. For example, if you plan to create a Pinterest board highlighting the kind of clothing worn by characters in your book, don’t get sidetracked looking for great recipes for dinner. Stay on track.
- Remember that little things add up. Staying the course on your marketing plan and doing a little each day as planned will eventually lead to a well-developed outreach to your readers.
What would you add to the list above? How have you used a calendar to map out your marketing efforts? Share with us in the comments!
Carol McAdams Moore writes for children and youth in the general and Christian markets. Learn more about Carol and her tween devos Dare U 2 Open This Book—Draw It, Write It, Dare 2 Live It—90 Devotions and Just Sayin’—Write ‘em, Draw ‘em, Hide ‘em in Your Heart at CarolMcadamsMoore.blogspot.com.